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# Canada's Forests Are Going Digital. Can That Save More Than Trees?
- URL: https://www.nastycanuck.ca/digital-forestry-new-brunswick/
- Published: 2026-10-15T22:07:55.000Z
- Updated: 2026-10-16T23:53:40.000Z
- Description: An $86-million proposal in New Brunswick puts big ambitions behind forest mapping. The difficult questions concern who can use the data, what savings can be proven and whether Canadian forestry communities share the benefits.
- Author: Nasty Canuck Editorial Desk
- Tags: Explainers, Canadian Corner, Forestry, Technology

*Behind the satellites and laser scans is a practical industrial challenge: helping Canadian mills get more value from the forests that sustain them.*

Canada has no shortage of trees, but that doesn't mean every mill has a reliable supply of usable wood. A tree can be the wrong species, in the wrong place, too expensive to reach or lost to fire and pests before anyone gets to it. For the communities that depend on forestry, those aren't abstract complications. They're the difference between a mill running efficiently and one struggling to keep its doors open.

On October 14, Ottawa [announced up to $50 million for a proposed digital forestry innovation centre](https://www.canada.ca/en/natural-resources-canada/news/2026/10/canada-to-invest-in-cutting-edge-technology-to-modernize-canadian-forest-sector.html) in New Brunswick. The project, valued at approximately $86 million, aims to give forest managers and manufacturers a more accurate picture of the province's wood supply and help them make better use of it. Federal funding remains conditional on project approval and final due diligence.

The idea brings together satellites, laser scanning, artificial intelligence and something considerably older: the Canadian forest industry. It's a sensible combination for a sector under pressure from U.S. tariffs, rising costs, changing markets and a less predictable natural environment. But turning a forest into a digital model is only useful if it improves what happens in the real one.

## The forest isn't a warehouse

A factory can count the materials sitting on its shelves. Forestry is more complicated because its inventory is alive, spread across enormous distances and constantly changing. Trees grow at different rates, species have different commercial uses, and a forest that looked promising ten years ago may have changed considerably since then.

Manufacturers also have different requirements. A sawmill producing construction lumber isn't looking for precisely the same raw material as a pulp mill making paper products. The industry calls this material *wood fibre*, a broad term covering the wood used to make lumber, pulp, paper, packaging and other forest products.

Matching the right fibre to the right facility is a significant logistical challenge. Mills need predictable supply before committing to expensive equipment, while forest managers need reliable information to plan harvesting and regeneration responsibly. Better information could reduce avoidable costs, make existing resources more valuable and help the industry spend less time guessing.

That's where the proposed New Brunswick Strategic Innovation Centre in Digital Forestry comes in. Led by the Northern Hardwoods Research Institute in collaboration with ResearchNB, the initiative aims to connect detailed forest information with decisions across the supply chain. The ambition isn't simply to know how many trees are standing, but to understand how those resources can be managed and used more effectively.

## We already have the maps

There's an important distinction in this announcement: New Brunswick isn't discovering digital forest mapping for the first time.

The province [collected its first full cycle of lidar data between 2015 and 2018](https://www.gnb.ca/en/topic/environment-resources/forestry-conservation/landscape-inventory.html), covering New Brunswick and giving forest managers detailed measurements of tree height, density and other landscape characteristics. Lidar uses laser pulses, often fired from aircraft, to build three-dimensional representations of the terrain and vegetation below.

It's impressive technology, but hardly experimental anymore. Natural Resources Canada reports that [airborne lidar coverage now exceeds half of Canada's managed forest area](https://natural-resources.canada.ca/forests-forestry/sustainable-forest-management/airborne-lidar-forest-inventory-monitoring). Canadian researchers and provincial forest agencies have spent years developing ways to turn those measurements into useful inventories.

The proposed centre would enter an industry that already has considerable mapping expertise. The next ambition is a *digital twin*: a computer-based representation of New Brunswick's forests that could combine different sources of information to help people explore conditions, forecast changes and test decisions before putting them into practice.

Think of it as moving from a detailed photograph to a working model. Instead of simply showing where timber stands, the system could help evaluate how available fibre matches mill requirements or how changing forest conditions affect future supply.

There's an environmental opportunity as well. [The Canadian Press reported that ResearchNB sees potential for modelling wildfire and pest risks](https://toronto.citynews.ca/2026/10/14/ottawa-investing-50-million-in-high-tech-forestry-centre-in-new-brunswick/). More accurate inventories could also support better conservation and harvesting decisions, provided the models are tested against actual forest conditions. A computer model won't put out a fire or stop an insect outbreak, but better information could help foresters plan their response.

## From forest floor to mill floor

The real economic opportunity may be less glamorous than artificial intelligence sounds. Consider the cost of moving wood from the forest to a mill, then sending trucks back out for another load. Every unnecessary kilometre consumes fuel, equipment time and money that the industry would rather put to work elsewhere.

Gaetan Pelletier, executive director of the Northern Hardwoods Research Institute, [told Global News that roughly 40 per cent of forestry truck travel involves empty trucks](https://globalnews.ca/news/12102513/new-brunswick-digtial-forestry-centre/). He suggested that improved coordination and centralized dispatching of the province's roughly 200 to 300 forestry trucks could save the industry approximately $25 million annually.

Those are estimates from a project proponent, not independently demonstrated savings. But the example gets to the practical appeal of digital forestry: better coordination could mean fewer empty kilometres, more predictable deliveries and improved use of equipment already on the road.

For a mill operating on narrow margins, those improvements matter far more than whether its computer system comes with an impressive artificial intelligence label.

The Northern Hardwoods Research Institute also has an established background in [digital forestry, remote sensing, silviculture and forest operations](https://hardwoodsnb.ca/research-innovation/research-2/). That experience offers a foundation for the proposed centre, although connecting research to everyday industry operations will be a larger challenge than developing the technology itself.

Canada should want this kind of innovation. Making better use of every sustainably harvested tree is a stronger long-term strategy than relying entirely on the amount of raw material we can cut and ship.

## Good technology won't reopen a mill by itself

The urgency becomes clearer when looking beyond the proposed centre to what's happening in New Brunswick's forestry communities.

In September, AV Group announced plans to temporarily idle its pulp mill in Nackawic at the beginning of November. The [New Brunswick government acknowledged the announcement](https://www.gnb.ca/en/news/n-b.2026.09.ministers-statement-temporary-idling-nackawic-pulp-mill.html) and the serious consequences for workers, families and the surrounding community.

The planned shutdown isn't evidence that better forest data would have prevented the problem. Mills face pressures that no computer model can solve, including weak markets, trade barriers and operating costs. But Nackawic is a reminder of what's at stake when governments talk about modernizing an industry.

Nationally, forestry [supports nearly 200,000 jobs and contributed $23.5 billion to Canada's GDP in 2024](https://www.canada.ca/en/natural-resources-canada/news/2026/10/canada-to-invest-in-cutting-edge-technology-to-modernize-canadian-forest-sector.html), according to Natural Resources Canada. Behind those figures are skilled tradespeople, truck drivers, equipment operators, engineers and small businesses whose livelihoods depend on the industry's health.

Digital forestry could help existing operations become more productive while creating demand for new technical skills. It could also change how some jobs are performed, which makes worker training and participation essential. Technology should help Canadians do valuable work more effectively, not become another expensive reason to overlook the people already doing it.

## Whose forest? Whose information?

There's another question worth asking before a digital model becomes an indispensable industry tool: who gets to use it?

Canadian forests involve public and private ownership, provincial management responsibilities, Indigenous rights and interests, and businesses ranging from family woodlot operations to major manufacturers. A common digital platform could improve decisions for all of them, but access to information doesn't automatically mean equal access to its benefits.

Smaller operators may lack the equipment, specialized staff or financial resources needed to use advanced systems. Indigenous rights-holders also need a meaningful role in decisions involving their territories and knowledge. How the proposed centre handles participation, data governance and access deserves scrutiny as the project develops.

Building an effective shared resource requires more than collecting better information. It needs clear rules about who can contribute data, who can see it, how sensitive information is protected and who benefits when that information creates commercial value.

Ottawa's [draft forest-sector action plan](https://natural-resources.canada.ca/forests-forestry/forest-industry-trade/draft-action-plan-transform-canadas-forest-sector) already identifies digitalization, better data and collaboration with provinces, territories and Indigenous partners as priorities. The New Brunswick initiative offers an opportunity to turn those principles into working arrangements rather than leave them sitting in another strategy document.

A forest inventory also serves purposes beyond determining how much wood a mill can buy. It can support biodiversity protection, long-term stewardship and decisions about what should remain standing. Those interests belong in the design of the system from the beginning, not as an environmental feature added after the commercial work is finished.

## The $50-million test

For now, the proposed centre remains a project awaiting final federal approval and due diligence. Its backers have described an ambitious technological opportunity, but the benefits still have to be delivered.

That makes the next questions straightforward. What will the project produce, when will industry participants be able to use it, and how will Canadians know whether it worked? Improved inventory accuracy, lower transportation costs, reduced waste and more reliable supply would be meaningful measures, particularly if the results can be demonstrated independently.

There should also be evidence that smaller businesses, Indigenous partners and forestry workers are benefiting. Environmental outcomes deserve equal attention, because improving industrial efficiency while weakening forest stewardship would be a poor bargain for a country whose future depends on both.

The federal government says more details of its national forest-sector strategy will appear in Budget 2026\. That could provide an opportunity to determine whether the New Brunswick approach can eventually help other provinces, although copying a technological model is not the same as copying the conditions that make it successful.

## More than a digital forest

Canada's forestry industry has spent generations building communities, supplying manufacturers and producing materials used around the world. Its future will depend on healthy forests, skilled workers, competitive mills, reliable markets and the ability to produce more value from the resources available.

Digital technology could help those pieces work together more effectively. There's something fitting about one of Canada's oldest industries finding new possibilities in some of its newest technology, provided we keep the promises separate from the results.

The measure of success won't be how realistic New Brunswick's forests look on a computer screen. It will be whether those forests are managed better, whether Canadian mills become more competitive and whether the people who depend on them have a stronger future.

That's the forest worth seeing.